The Lamborghini family are releasing one-of-a-kind NFTs celebrating the iconic brand
Bitcoin and Lamborghini have a history.
For those who’ve been in the space for some years, you’ll remember #WhenLambo, a popular hashtag depicting the aspiration of being able to buy one of the iconic supercars off the back of profit made investing in bitcoin.
And yes, there’ve been a lucky few whose dreams became a reality. For the vast majority, though, the exclusive supercar owner status still eludes.
But now, thanks to the progressive NFT (non-fungible token) market, there's an opportunity to own at least a piece of the history and glory of the Lamborghini brand.
Powered by Elysium Bridge, the Ferruccio Lamborghini Museum has announced they’ll auction a limited number of unique NFT digital art creations on 25 September 2021.
The teaser video promises the NFT drop to be a collection celebrating the power and pride of Ferruccio Lamborghini’s iconic brand, revealing historical backgrounds and details that have never been made public and, until now, have only been known by the Lamborghini family itself.
This NFT is another incredible example of transitioning traditional with digital, but the methodology used to digitise the Lamborghini memorabilia is innovation in the NFT creation process.
Paulo Renftle is the photographer responsible for immortalising the pieces for the digital world. Using a particular photographic technique called Light Painting, the relics are captured in their original colours, with extreme fidelity and resolution. As a result, the levels and precision of detail are incredible.
Elysium Bridge revealed the first NFT available as the debut Lamborghini supercar, called Miura. Described as ‘seductive and aggressive’ the Miura was the fastest car on the planet at 0 to 100 km/h in 6.7 seconds and a top speed of 280km/h. Now, Ferruccio’s personal Miura, which remains securely hidden away at the Italian Museum, has been digitally captured for one lucky NFT owner come 25 September.
Other NFTs in the collection that have already been announced include the Carioca (the Lamborghini tractor), the Lamborghini helicopter prototype, and two unique artworks by Matteo Mauro.
You needn’t be a Lamborghini enthusiast to appreciate the unique opportunity the NFTs offer to their potential owners.
Now what remains to be seen is what these priceless pieces will go for …