Among only 10 businesses that raised £1m+ in Q1 2021 on Crowdcube, Bitstocks received outstanding public support for their pitch.

Earlier this year, Bitstock ran a month-long campaign for their bitcoin-based financial ecosystem, Gravity. Their pitch saw over 1,500 investors from 62 different countries worldwide invest over £1,000,000 of crowdfunding into the company.

Investors from far-flung corners of the globe contributed to the raise, with investments coming in from Australia, Namibia, Sri Lanka and Panama. Overall, 18% of investors were from the European Union, 77% from the United Kingdom and 4.5% from the rest of the world.

The final total was an impressive 200% more than the original capital goal, showing a healthy appetite for investment in alternative financial instruments and a pitch that resonated well with the target audience. As previously reported, the most substantial interest throughout the campaign came from 31 - 40-year-olds (35% of overall investment) and 18 - 30-year-olds (27% of overall investment) - which encompasses both Millennial and the upper end of Gen Z.

Recently released Crowdcube data states that Q1 of this year was their strongest yet. Of the 70 businesses that had live pitches on the site during this time, only ten successfully raised £1m or over - Bitstocks being one of them.

This shows an increasingly prevalent appetite for alternative financial solutions - fed by the hardships that many people have faced during the pandemic, which has led to a search for alternative investment opportunities and new ways of managing finances.

 

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